Television Advertising Study 2013

The research project analyses programs and advertising on three television channels: What is advertisements’ share of the prime time programming, how are the advertisements separated from the programs, and how are they located among the programs?

Contact person: Esa Reunanen, esa.reunanen[at]uta.fi
Researhcer: Paula Haara
Project period: 2013
Partner: Finnish Communications Regulatory Authority (FICORA)